Hospitality and Tourism is one of the world’s fastest growing industries. As the cost of global travel falls, and with new destination markets being created, the travel arena is now one of the world’s biggest industries, with experts predicting continued and rapid growth.

Why choose this course?

This course provides students with a foundation in business and management in this sector, exploring the impact of tourism and tourism activities in a range of international contexts and equipping graduates with the knowledge and skills sought by employers in this rapidly evolving industry.

By choosing this course you will:

• Develop a range of transferable skills in employment and career development
• Improve your communication, English language, interpersonal and life-long learning skills

This top-up course allows entry to a degree programme at stage three for students from outside the UK who have a sound general business background

What will I study?

The BA (Hons) International Hospitality and Tourism Management has been developed for students with an appropriate pre-qualification who wish to acquire the knowledge and skills needed to operate successfully in this fast growing and exciting industry. This course provides the knowledge and cutting edge practices needed to engage successfully in this sector.

Programmes are full-time with start-dates in October and January. The academic year is split into three terms. Each term is 10 weeks, followed by a short break.

The top-up degree covers the following:

• Developing Business Practice
• International Business Strategy
• International Marketing Strategy
• Tourism Destinations Management
• International Hospitality Operations Management
• Workplace Project / work-based Project

View the course structure and module list from year one through to your final year.

How is this course taught?

This course is taught through a series of lectures and seminars.

How will my learning be assessed?

This course is assessed through coursework and examinations.

What are my career prospects?

Graduates can expect to find themselves in a strong position to be able to offer a prospective employer not only a business degree, but also the added experience of having studied or worked in an international context.

The Global Marketing Top-up course has been designed with a specific focus on business in an international context.

It  provides students with the opportunity to draw together previous studies and experience in order to develop their knowledge, understanding, critical-thinking and problem-solving in areas required by modern international business organisations.

Why choose this course?

• Develop a range of transferable skills in employment and career development
• Improve your communication, English language, interpersonal and life-long learning skills
• Allows entry to a degree programme at stage three for students from outside the UK who have a sound general business background

What will I study?

The Global Marketing Top-up course will allow students to undertake more in-depth study of particular areas of business interest dependant on previous study and knowledge, and help to prepare them for a career in international business and management.

The Global Marketing programme of study covers the following:

• International Business Strategy
• Advanced English for Business & Management
• Advanced Study/Project
• International Marketing Strategy
• Marketing Communications
• Advanced Marketing Strategy

How is this course taught?

This course is taught through a series of lectures and seminars.

How will my learning be assessed?

This course is assessed through coursework and examinations.

What are my career prospects?

Graduates can expect to find themselves in a strong position to be able to offer a prospective employer not only a business degree, but also the added experience of having studied or worked in an international context.

The global business environment is complicated and pressure for businesses to globalise, overcome cultural barriers and to accept high levels of risk in some markets are constant.

Why choose this course?

Top-up programmes allow entry to the final year of a BA degree programme for students from outside the UK who have a sound background of study and knowledge.

If you study this course you will benefit from:

• Completing the course in 1 year
• The course provides the opportunity to improve communication, English language, interpersonal and lifelong learning skills
• Upon successful completion of our BA (Hons) top-up programmes, students are eligible to proceed onto one of our leading postgraduate programmes

What will I study?

This course aims to provide students with an understanding of the challenges of international business including the areas of finance, marketing and human resources and of the strategic issues facing global organisations.

Modules:

• Developing Business Practice
• International Business Strategy
• Workplace Project or Work-based Project
• International Human Resource Management
• International Investment Analysis
• International Marketing Strategy

How is this course taught?

This course is taught through a series of lectures and seminars.

How will my learning be assessed?

This course is assessed through coursework and examinations.

What are my career prospects?

Students undertake in-depth study of particular areas of business interest, helping to prepare them for a career in international business and management.

C’est le cas des étudiants de :

• BTS,
• DUT,
• CPGE
• ou de 2ème année de licence

L’étudiant doit posséder une bonne maîtrise de l’anglais écrit et oral attesté par un 12/20 en anglais obtenu au BTS ou le degré 6,5 aux tests IELTS (ou équivalent).

Le candidat présentera une lettre de motivation rédigée en anglais et son CV. Il sera ensuite invité à un entretien préalable à l’inscription définitive dans le cursus.

Le dossier d’inscription sera adressé sur simple demande soit par mail en cliquant sur le lien suivant bachelor@polesup.fr soit par téléphone au 03 87 62 41 11

Vous pouvez également compléter le formulaire ci-dessous :

cforms contact form by delicious:days

Pendant chaque semestre les étudiants suivent 3 modules de 60 heures (20 heures de cours et 40 heures de TD)

GLOBAL BUSINESS

Global Business
Semester 1	International Business Strategy (301 LON)	International Marketing Strategy (307LON)	Developing Business Practice (302LON)
Semester 2	International HRM (304 LON)	Work-Based Project (308LON)	International Investment Analysis (313LON)

GLOBAL MARKETING

INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT

Hospitality and Tourism
Semester 1	International Business Strategy (301 LON)	International Marketing Strategy (307LON)	Developing Business Practice (302LON)
Semester 2	Tourism Destination Management (319 LON)	International Hospitality Operation Management (318LON)	Work-Based Project (308LON)

Le réseau RenaSup, auquel adhère Jean XXIII, souhaite proposer aux étudiants de ses établissements la possibilité de poursuivre leurs études vers l’obtention d’un diplôme Bac+3, premier niveau reconnu au plan européen. Il s’est associé à Coventry University pour développer en France des Bachelors Honours Degree (BA (hons)) dans plusieurs spécialités ouvertes aux étudiants de Bac+2.

Jean XXIII a été retenu comme établissement d’accueil de trois Bachelors : Global business, Global marketing et International Hospitality and Tourism Management.

Ces formations, dispensées intégralement en anglais, d’une durée de 20 semaines (3 jours par semaine) permettent aux étudiants de concilier emploi et poursuite d’études en vue d’obtenir un diplôme britannique véritable passeport pour l’emploi ou passerelle vers de plus hautes études.

Flyer (pdf)

The Global Marketing Top-up course has been designed with a specific focus on business in an international context.

It  provides students with the opportunity to draw together previous studies and experience in order to develop their knowledge, understanding, critical-thinking and problem-solving in areas required by modern international business organisations.

• Develop a range of transferable skills in employment and career development
• Improve your communication, English language, interpersonal and life-long learning skills
• Allows entry to a degree programme at stage three for students from outside the UK who have a sound general business background

The Global Marketing Top-up course will allow students to undertake more in-depth study of particular areas of business interest dependant on previous study and knowledge, and help to prepare them for a career in international business and management.

The Global Marketing programme of study covers the following:

• International Business Strategy
• Advanced English for Business & Management
• Advanced Study/Project
• International Marketing Strategy
• Marketing Communications
• Advanced Marketing Strategy

Planning

The Global Business (Top-up) BA Honours degree has been designed with a specific focus on business in an international context.

It  provides students with the opportunity to draw together previous studies and experience in order to develop their knowledge, understanding, critical-thinking and problem-solving in areas required by modern international business organisations.

• Develop a range of transferable skills in employment and career development
• Start dates in September and January
• Students who meet threshold performance requirements are guaranteed a work experience opportunity

The Global Business (Top-up) BA Honours degree will allow students to undertake more in-depth study of particular areas of business interest dependant on previous study and knowledge, and help to prepare them for a career in international business and management.

The Global Business (Top-up) BA Honours degree covers the following:

• International Business Strategy
• Developing Business Practice
• Workplace project or work-based project
• International Finance
• International Marketing Strategy
• International Human Resource Management

Global Business Top-up Modules

International Business Strategy

The international environment is complicated by pressure for business to globalise, to overcome cultural barriers and to accept high levels of risk in some markets. This module aims to provide students with an understanding of the challenges of international business and of the strategic issues facing businesses.

Developing Business Practice

The transition into learning at a new level poses all students a differing level of challenge. The aim of this module is to ensure students have a clear understanding of the requirements of the final year of undergraduate study and provides them with a range of skills that will enable them to navigate their programme of study with the greatest chance of success.

Workplace project or work-based project

Coventry University is committed to ensuring students have ‘a real business experience’. A key element of this is the opportunity to gain work experience and have the chance to put theory into practice in a real business environment. This can be in any area of business (including sales and marketing, finance and human resource management). Students may choose the area of work.

We encourage all students to apply for workplace projects, which are relevant to their studies and, if possible, match their career aspirations.

International Finance

The aim of this module is to provide students with an understanding of the international dimension of finance and how this impacts upon business.

By the end of this module students should appreciate the workings and operation of currency derivatives markets, the international money and capital markets and the principles of currency risk management.

The subject matter of the module includes study of currency markets, international parity conditions, international money and capital markets, the nature and importance of currency risk and strategies for managing currency risk.

International Marketing Strategy

This module introduces students to the various aspects of international marketing with the principal objective of developing skills in the identification, analysis and solution of problems encountered in international marketing theories and the development of international marketing strategies.

Planning

Hospitality and Tourism is one of the world’s fastest growing industries. As the cost of global travel falls, and with new destination markets being created, the travel arena is now one of the world’s biggest industries, with experts predicting continued and rapid growth.

This course provides students with a foundation in business and management in this sector, exploring the impact of tourism and tourism activities in a range of international contexts and equipping graduates with the knowledge and skills sought by employers in this rapidly evolving industry.

• Develop a range of transferable skills in employment and career development
• Improve your communication, English language, interpersonal and life-long learning skills
• Allows entry to a degree programme at stage three for students from outside the UK who have a sound general business background

The BA (Hons) International Hospitality and Tourism Management has been developed for students with an appropriate pre-qualification who wish to acquire the knowledge and skills needed to operate successfully in this fast growing and exciting industry. This course provides the knowledge and cutting edge practices needed to engage successfully in this sector.

The top-up degree covers the following:

• Developing Business Practice
• International Business Strategy
• International Marketing Strategy
• Tourism Destinations Management
• International Hospitality Operations Management
• Workplace Project / work-based Project

Hospitality and Tourism modules

Developing Business Practice

The transition into learning at a new level poses all students with a differing level of challenge. The aim of this module is to ensure students have a clear understanding of the requirements of the final year of undergraduate study and provides them with a range of skills that will enable them to navigate their programme of study with the greatest chance of success.

International Business Strategy
The international environment is complicated by pressure for business to globalise, to overcome cultural barriers and to accept high levels of risk in some markets. This module aims to provide students with an understanding of the challenges of international business and of the strategic issues facing businesses.

International Marketing Strategy
This module introduces students to the various aspects of international marketing with the principal objective of developing skills in the identification, analysis and solution of problems encountered in international marketing theories and the development of international marketing strategies.

Tourism Destinations Management

International Hospitality Operations Management

Workplace Project / work-based Project
Coventry University is committed to ensuring students have a real business experience. A key element of this is the opportunity to gain work experience and have the chance to put theory into practice in a real business environment.

This can be in any area of business (including sales and marketing, finance and human resource management), usually in the UK but occasionally overseas. Students may choose the area of work. We encourage all students to apply for workplace projects, which are relevant to their studies and, if possible, match their career aspirations.