metz campus

metz campus, le pôle supérieur de Jean XXIII - Montigny-lès-Metz

Bachelor of Arts (Honours Degree)
GLOBAL MARKETING

BA (Hons) Global Marketing Top-up would appeal to students who are looking at achieving a higher

qualification in marketing to boost their career prospects by attaining a globally recognised

Bachelor’s degree.

The programme aims to enable students to prepare for a career in marketing by developing the

critical knowledge and competencies in the identification, analysis and solution of problems

encountered in global marketing and the development of international marketing strategies.

International Business Strategy

The international environment is complicated by pressure for business to globalise, to overcome cultural barriers and to accept high levels of risk in some markets. This module aims to provide students with an understanding of the challenges of international business and of the strategic issues facing businesses.

Developing Business Practice

The transition into learning at a new level poses all students a differing level of challenge. The aim of this module is to ensure students have a clear understanding of the requirements of the final year of undergraduate study and provides them with a range of skills that will enable them to navigate their programme of study with the greatest chance of success.

International Marketing Strategy

This module introduces students to the various aspects of international marketing with the principal objective of developing skills in the identification, analysis and solution of problems encountered in international marketing theories and the development of international marketing strategies.

Global marketing Top-up Modules

Semester 1

Semester 2

The aim of this module is to provide students with

Marketing Communication

Advanced Marketing Strategy

The international environment is complicated by

Business research project

Coventry University is committed to ensuring students have ‘a real business experience’. A key element of this is the opportunity to gain work experience and have the chance to put theory into practice in a real business environment. This can be in any area of business (including sales and marketing, finance and human resource management). Students may choose the area of work.

How to Register

metz campus

Metz Campus / Pôle Supérieur Jean XXIII - 10 rue Mgr Heintz - BP 20814 - F-57958 Montigny-lès-Metz